Emirates has announced a major milestone in its retail expansion strategy with the opening of its 10th flagship ‘Emirates World’ store in Abidjan, Côte d’Ivoire. This brings its global portfolio to 10 Emirates World Stores and 9 travel retail outlets worldwide.
The airline has already invested AED 174 million (USD 47.4 million) in growing its retail network and plans to accelerate further with 29 new travel retail concepts set to debut in 2026, targeting a total of 48 outlets by year-end.
Designed to deliver personalisation, expert guidance, and a hands-on experience of Emirates’ signature onboard products, the Emirates World stores combine hospitality, innovation, and immersive digital technology. Since their launch in 2024, the concept stores have welcomed more than 1.4 million visitors, underlining their success as key touchpoints in the customer travel journey.
Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, highlighted the momentum:
“As we continue expanding our Emirates World Stores globally, we’re creating spaces where travellers and our partners can connect with our brand, explore our premium products, and experience advanced technologies that reimagine how they plan their journeys.
With many more openings planned this year, we look forward to welcoming customers into beautifully designed spaces where they can receive expert support and discover how Emirates helps them truly ‘fly better’.”
The first Emirates World store launched in November 2022 in the heart of Dubai’s Jumeirah district, spanning 3,000 square feet. The Dubai flagship became the template for subsequent openings in London, Nairobi, Casablanca, Manila, Cairo, Singapore, Bangkok, and Riyadh.
Complementing these major locations, Emirates has also rolled out mid-sized concept outlets in Paris, Karachi, Hong Kong, Accra, Geneva, Mauritius, and Jakarta, with upcoming expansions eyed for Athens, Rome, Madrid, Istanbul, Amman, New Delhi, Mumbai, Shenzhen, Tokyo, and Cape Town.
Each Emirates World store reflects its local market, with bespoke layouts and experiences tailored to regional customer preferences. Factors such as location dynamics, foot traffic patterns, and consumer trends inform every site’s design. For instance, the Dubai store incorporates a dedicated networking hub for the travel trade, while stores in Singapore, Riyadh, Cairo, and London feature a First-Class suite display.
Visitors in Casablanca, Hong Kong, and London can explore the Premium Economy cabin, while Cairo and London also recreate the airline’s iconic A380 onboard lounge experience.
The newly opened Abidjan store continues this approach, featuring a Business Class seat and a replica of the A380 onboard lounge, reinforcing Emirates’ commitment to premium service and experiential retail.
To enhance convenience, all Emirates World locations integrate digital self-service kiosks and interactive elements such as selfie mirrors with scenic destination backdrops. Stores also showcase exclusive destination-inspired collections and Emirates-branded travel accessories, allowing visitors to purchase curated merchandise — from souvenirs to premium travel essentials.
Some outlets, such as the London store, feature special collections inspired by Emirates’ local sponsorships, including Wimbledon, the Emirates Great Britain SailGP Team, and Arsenal FC.
Guests can also sign up for Emirates Skywards, the airline’s award-winning loyalty programme, directly through the in-store kiosks, gaining instant access to exclusive rewards and travel benefits.