Air Tanzania has overhauled its international growth strategy following its exclusion from the European market, shifting its focus toward Eastern Europe, Asia and the Middle East through a series of new routes and network expansions.

The state-owned carrier has been unable to pursue its planned London service since the European Union imposed restrictions on the airline and other Tanzanian operators over safety concerns. In response, Air Tanzania has redirected its long-haul ambitions eastward, expanding services to destinations including Russia, Oman, India, China and the Gulf region.

A key milestone in this strategy was the launch of direct flights between Dar es Salaam and Moscow on July 1. The service operates three times weekly, on Mondays, Wednesdays and Fridays, with return flights routed through Zanzibar. The route places Air Tanzania among a small group of African airlines offering nonstop connections to the Russian capital, alongside Ethiopian Airlines and EgyptAir.

The airline is also preparing to begin direct operations between Dar es Salaam and Muscat later this month, with return services via Zanzibar. The route will introduce competition on a market currently served only by Oman Air. Additional expansion plans include the resumption of Dubai flights from August 1, an increase in Mumbai frequencies from four weekly services to daily operations, and the addition of a new cargo frequency to Guangzhou.

According to Air Tanzania Company Limited (ATCL), the expansion reflects a broader strategy focused on commercial opportunities rather than simply replacing lost European routes.

Jerry Ngewe, ATCL’s public relations manager and spokesperson, said each destination has been selected following detailed operational and commercial assessments. He noted that Mumbai serves as a key centre for trade, healthcare and business travel, Guangzhou supports growing economic ties between Tanzania and China while offering cargo potential, and Moscow provides access to an emerging tourism market.

The airline’s strategic shift follows regulatory action by the European Union Aviation Safety Agency (EASA), which cited safety concerns when it barred Air Tanzania from operating in Europe in December 2024. In June 2025, the EU expanded its restrictions by placing all Tanzanian airlines on its Air Safety List, citing deficiencies in oversight by the Tanzania Civil Aviation Authority (TCAA). The latest update issued last month confirmed that Tanzanian carriers remain prohibited from flying to European destinations.

Despite the restrictions, ATCL maintains that its eastern expansion is driven by demand rather than necessity. Ngewe said the airline sees strong growth opportunities in markets supported by trade, tourism, investment flows and government cooperation agreements, while maintaining a globally focused long-term strategy.

Industry analysts have expressed optimism about the carrier’s approach. Dickson Omondi, former head of marketing at Kenya Airways, described Moscow as a largely untapped opportunity and said Air Tanzania is positioning itself ahead of competitors that may later enter the market.

Tourism is expected to play a central role in the success of the new routes. Tanzania has increased its international tourism profile in recent years, while Russian travel to African destinations has grown since the outbreak of the Ukraine conflict and the imposition of sanctions on Moscow.

Sean Mendis, an aviation commentator and former operations executive at Africa World Airlines, said Russian visitor numbers to Africa have expanded significantly since 2022, creating opportunities for destinations such as Tanzania to attract new travellers and strengthen regional connectivity.

Historically, Russia has represented a relatively small tourism market for Tanzania. According to Tourism Minister Ashatu Kijaji, the country welcomed approximately 17,000 Russian visitors last year. However, officials expect that figure to rise significantly. Following President Samia Suluhu Hassan’s recent visit, Kijaji said Tanzania anticipates more than 200,000 visitors from Moscow this year as awareness of the destination grows.

Analysts also point to broader economic trends, including the growing influence of BRICS, as a factor supporting demand. The bloc now comprises Brazil, Russia, India, China, South Africa, Egypt, Ethiopia, Indonesia, Iran, Saudi Arabia and the United Arab Emirates, creating new opportunities for trade and business travel across emerging markets.

Air Tanzania reports encouraging early results from its latest route launches and network expansions. While the airline has not released specific load factor or traffic data, it says both passenger and cargo demand have been positive.

The long-term question remains whether eastern markets can fully offset the loss of access to Europe, traditionally regarded as a higher-yield region due to stronger consumer spending and established travel demand. Analysts argue that destinations such as Moscow, Mumbai, Muscat, Dubai and Guangzhou could nevertheless provide sustainable growth opportunities, particularly because competition is less intense than on many European routes.

Even as it expands eastward, Air Tanzania has not abandoned its ambitions in Europe. The airline continues to view London as a strategic destination and plans to launch services once regulatory restrictions are lifted. Tanzanian authorities and the TCAA are working to address the safety issues identified by European regulators in hopes of restoring access to the market.

Industry observers believe Air Tanzania’s move into emerging eastern markets could also influence other African carriers, including Kenya Airways and RwandAir, to explore similar opportunities as competition intensifies across global aviation.

Source: ZAWYA

Riyadh Air and Saudia have announced the implementation of the first phase of their Strategic Cooperation Agreement, marking a major step in strengthening connectivity under Saudi Arabia’s National Aviation Strategy.

The partnership builds on a Memorandum of Understanding signed in November 2023 and enables the two airlines to expand travel options for domestic and international passengers.

As part of the first phase, Riyadh Air has established a connection with Saudia’s Passenger Service System (PSS), allowing the carriers to implement their codeshare across their respective technology platforms.

Under the RX-SV codeshare, Riyadh Air will place its “RX” designator on selected Saudia-operated flights from Riyadh’s King Khalid International Airport to six domestic destinations: Abha, Al Qassim, Dammam, Jeddah, Medina and Tabuk.

The agreement will give Riyadh Air passengers access to additional destinations worldwide through convenient connections in Riyadh. For example, travelers from Dammam can connect via Riyadh to Madrid on a single ticket, while passengers flying from Kuala Lumpur can connect through Riyadh to Medina.

By using Saudia’s frequent services between Riyadh and the six codeshare destinations, Riyadh Air will offer passengers more convenient connections aligned with the arrival and departure schedules of its flights at Riyadh.

Both airlines operate within the King Khalid International Airport Terminal 1-4 complex, enabling passengers to benefit from streamlined connections, single-ticket journeys and through-checked baggage to their final destinations.

The first phase represents a significant step toward deeper cooperation between Saudi Arabia’s two national carriers and supports the Kingdom’s broader ambitions to expand its global aviation network.

Source: aaco.org

SalamAir has announced the establishment of Salalah’s first-ever airline base, marking a major step in the airline’s expansion and strengthening direct international connectivity from Oman’s Dhofar Governorate.

The new Salalah-based operation will initially serve three international destinations: Jeddah in Saudi Arabia, Chattogram in Bangladesh and Calicut in India. Bookings opened on August 26, with flights scheduled to begin from the end of October as part of SalamAir’s Winter 2026 schedule.

The base follows SalamAir’s expanded operations during the 2026 Khareef season, when the airline increased capacity on the Muscat-Salalah route to as many as 15 daily flights during peak periods.

The airline also introduced special domestic fares for Omani nationals, with one-way tickets starting from OMR 9.99, supporting affordable travel between Muscat and Salalah.

The new base is expected to extend SalamAir’s role beyond the Khareef season by supporting year-round travel demand among residents and expatriate communities in Dhofar while offering more direct access to key regional and international destinations.

Operations from Salalah will be supported by SalamAir’s Airbus A320neo and A321neo fleet. The airline currently operates 18 aircraft, providing additional flexibility to support growing demand across its network.

During the winter season, SalamAir will also operate charter flights linking Salalah with Astana and Almaty in Kazakhstan, supporting inbound tourism from Central Asia.

The Salalah base forms part of SalamAir’s wider strategy to expand its network from key airports across Oman, develop underserved markets and stimulate new travel demand while supporting the growth of the Sultanate’s aviation and tourism sectors.

Source: ZAWYA