Qatar Duty Free (QDF) has added a new dimension to its world-class retail offering with the opening of the Middle East’s first POP MART store at Hamad International Airport (HIA). The launch marks a key milestone for both QDF and the globally acclaimed collectible art brand, bringing POP MART’s playful universe to travellers in the region for the first time.
To celebrate the opening, QDF hosted a lively, travel-inspired fashion show at the airport. The event featured international influencers and friends of the brand, with models showcasing chic, travel-ready looks accented by POP MART’s signature collectibles. The show highlighted the fusion of creativity, style, and travel that both brands embody.
Located in HIA’s North Node near Gate C18 — beside Souq Al Matar and on the way to the ORCHARD — the 100-square-metre boutique blends sleek, modern design with subtle Middle Eastern touches. The vibrant store invites passengers to step into a world of art and imagination, offering an engaging shopping experience that appeals to collectors and casual travellers alike.
Among the highlights is the “Twinkle Twinkle Wonderful Journey Series” — a travel-exclusive collection making its global debut at HIA. Designed for fans on the move, the series includes collectible accessories such as travel pillows, card holders, portable bags, and crossbody pouches. As an added treat, shoppers can receive a Qatar-exclusive blanket adorned with traditional motifs and POP MART characters as a complimentary gift with select purchases.
Thabet Musleh, Qatar Airways Group Chief Retail & Hospitality Officer, said the collaboration reflects QDF’s dedication to redefining the travel retail experience:
“Bringing POP MART to Hamad International Airport introduces an entirely new level of fun and creativity. This concept perfectly aligns with our goal of offering travellers unexpected, immersive experiences that go beyond traditional shopping.”
POP MART International Group’s Senior Vice President and Chief Operating Officer, Justin Moon, described the store as a step forward in connecting pop culture with local identity:
This new location shows our commitment to being part of travellers’ journeys worldwide. By weaving Qatar’s cultural aesthetics into our design, we’re creating not just a store, but a space where global creativity meets regional heritage.
Open around the clock, the boutique invites travellers to discover POP MART’s colourful characters and limited-edition collectibles, transforming airport layovers into moments of joy and artistic discovery.
The debut marks POP MART’s first venture into the Middle Eastern market and further cements Qatar Duty Free’s position as a leader in innovative, experience-driven airport retail — where art, culture, and travel seamlessly converge.