Saudia Airlines and the Saudi Tourism Authority have signed a landmark agreement to launch and promote exclusive “Holidays Saudia” travel packages during the World Travel Market (WTM) 2025 in London, running from November 4 to 6. The strategic alliance aims to elevate visitor experiences and strengthen Saudi Arabia’s position as a premier global tourism destination.
Announced at the high-profile global travel event, the partnership marks a significant milestone for the Kingdom’s tourism ambitions. The “Holidays Saudia” initiative will offer travelers premium, curated packages featuring tours, accommodations, and travel amenities that highlight Saudi Arabia’s cultural and natural diversity.
The collaboration aligns with Saudi Arabia’s Vision 2030 objectives, which target a major increase in international visitors and a greater contribution of tourism to the national economy. Saudia Airlines will play a pivotal role in this vision by expanding its international routes and offering integrated travel solutions tailored to global travelers.
“This partnership underscores our shared commitment to making travel to and within Saudi Arabia seamless, enriching, and world-class,” a Saudia spokesperson said.
The World Travel Market provided a global platform for both Saudia and the Saudi Tourism Authority to showcase their unified efforts in connecting the world to the Kingdom. The presentation highlighted emerging opportunities across tourism, hospitality, and aviation.
The “Holidays Saudia” packages feature customized itineraries across key destinations including Riyadh, Jeddah, AlUla, and the Asir region. These experiences blend luxury, adventure, and heritage, catering to both leisure and business travelers through comprehensive offerings that include direct flights, accommodation, and ground transport.
This latest partnership complements Saudia’s ongoing initiatives to promote regional tourism and enhance passenger experiences. The national carrier aims to triple passenger traffic by 2030 through expanded connectivity and world-class service.
Industry observers view the agreement as a major step toward building a vibrant, sustainable tourism ecosystem in Saudi Arabia—one that puts the Kingdom firmly on the global travel map.
For further updates, the official channels of Saudia Airlines #الخطوط_السعودية and Saudi Tourism @SaudiTourism provide ongoing news on this exclusive collaborationion.