An extraordinary experience unfolded today for a group of children and young people from communities across Australia, as the Emirates Force for Good program celebrated the conclusion of its inaugural year at the Australian Open.
Delivered in partnership with the Australian Tennis Foundation (ATF), the initiative brought 25 selected participants, accompanied by a parent, guardian or friend, to Melbourne for an immersive, once-in-a-lifetime experience at the heart of a Grand Slam tournament.
For many of the participants, access to tennis and elite sporting environments would otherwise have been out of reach. The event marked a major milestone for the Emirates Force for Good program, a $2.25 million, five-year commitment by Emirates designed to create meaningful, long-term opportunities for disadvantaged children through sport.
During its 2025 pilot year, the program generated significant impact across the five Australian cities served by Emirates – Melbourne, Sydney, Brisbane, Perth and Adelaide. In collaboration with 53 community organisations, 44 programs and events were delivered, introducing more than 2,000 children to tennis.
Collectively, the initiative created more than 10,500 hours of engagement and delivered over 7,600 opportunities for participants to play, connect and develop new skills. To support sustainable participation beyond the program, more than 715 racquets, nets and balls were donated to children and community groups nationwide.
The year culminated today with participants experiencing the excitement of the Australian Open firsthand. The group visited the AO Ballpark presented by Emirates, met Australian tennis legends Casey Dellacqua and Pat Cash, and immersed themselves in the atmosphere of one of the world’s most iconic sporting events.
Dean Cleaver, Emirates Regional Sales Manager, said the day reflected the true purpose of the initiative. “Today is a powerful celebration of the impact this program continues to have on young lives. It’s about far more than learning a sport – it’s about building confidence, supporting physical and mental wellbeing, and opening doors to new possibilities.
The children here today were selected for their commitment and positive attitude, and flying them to Melbourne embodies everything Force for Good stands for: connection, inspiration and opportunity.”
The program’s impact is echoed in participant outcomes, with 85 per cent reporting increased self-belief and optimism about their future, and 76 per cent feeling more confident to try new experiences.
Vicki Reid, Executive Director of the Australian Tennis Foundation, said the day demonstrated the transformative power of sport. “This program is designed to help young people step outside their comfort zone, find a sense of belonging and experience the joy tennis can bring.
Seeing children who began their journey on community courts now standing at a Grand Slam is deeply moving and highlights what’s possible when opportunity is created.”
Former Australian professional tennis player Casey Dellacqua, who spent time with the group, also shared her reflections. “This is what tennis is all about. Watching these kids reminds me of the excitement I felt when I first picked up a racquet. It’s a privilege to be part of their journey, and for many, today will be a defining moment that shows them no dream is out of reach.”
The Emirates Force for Good program is a cornerstone of the airline’s long-standing support for Australian sport and culture. Emirates has invested in Australia for nearly three decades, including its iconic partnership as the Official Airline of the Australian Open.
Building on the momentum of its successful pilot year, the Emirates Force for Good program will continue in 2026, expanding its reach through additional tennis initiatives and community-focused events across Australia.