ALULA, Saudi Arabia: AlUla's Old Town has established itself as one of the governorate's leading cultural and tourism destinations, offering visitors a journey through more than 700 years of history alongside a wide range of heritage experiences.
The settlement traces its origins to the 12th century, when communities developed near AlUla Oasis along the historic caravan routes connecting the southern Arabian Peninsula with the Levant. Over time, the town evolved into an important centre for commerce and hospitality.
Home to more than 900 mud-brick houses built around seven centuries ago, AlUla's Old Town later became a major stop on the Syrian Hajj route. Its strategic location strengthened its economic and social importance, serving traders, pilgrims, and travellers for generations.
Throughout its history, the town attracted explorers and travellers who documented their journeys through AlUla, highlighting its significance along historic trade and pilgrimage routes. Today, it continues to serve as the main gateway to AlUla, welcoming visitors beginning their exploration of the governorate.
The town's preserved urban layout offers insight into traditional architecture and the daily life of earlier generations, allowing visitors to experience the area's cultural identity in an authentic setting.
Modern-day AlUla's Old Town combines its historic character with contemporary attractions, featuring traditional souqs, handicrafts, locally produced goods, exhibitions, cultural events, cafés, and restaurants. Together, these experiences preserve the town's heritage while presenting it in a way that appeals to today's visitors.
Source: SPA