Dubai’s coastline has a dazzling new destination — J1 Beach. Rising from the site of the former La Mer South, this reimagined beachfront enclave has transformed into one of the city’s most stylish resorts, fusing golden sands, world-class dining, and glamorous coastal experiences.
Featuring twelve distinct beach clubs and restaurants, J1 Beach invites visitors to travel the world through taste, design, and atmosphere all without leaving the Jumeirah shoreline.
A Rebirth of La Mer South
In December 2022, La Mer South made way for something even bolder. Today, J1 Beach stands as a vibrant collection of international concepts that bring together the bohemian soul of Tulum, the refined elegance of St. Tropez, and the cosmopolitan flair of Dubai.
Each venue offers a multisensory experience whether it’s lounging to chill-out beats, savoring chef-driven cuisine, or watching the sunset over the Arabian Gulf.
The 12 Experiences at J1 Beach
Sirene by Gaia
An Aegean-inspired escape by renowned chef Izu Ani, Sirene Beach by Gaia blends Greek-Mediterranean flavors with Myconian vibes. Expect chic beach aesthetics, 300 sunbeds, luxurious cabanas, and DJ-led evenings.
Access: Dhs300 weekdays, Dhs500 weekends.
Hours: 10 AM – 1 AM
Gitano
Straight from Tulum, Gitano’s lush “Jungle Room,” wooden interiors, and mezcal-focused bar make it one of the liveliest venues. The vibe transitions from beachside relaxation by day to disco-lit energy by night.
Access: Dhs350 weekdays, Dhs400 weekends.
Hours: Beach 11 AM – 7 PM; Restaurant 12 PM – 1 AM (Weekdays), 12 PM – 3 AM (Weekends)
Gigi Rigolatto
Bringing the Riviera spirit to the Gulf, Gigi Rigolatto combines Italian cuisine and French elegance amid a landscaped garden and inviting pool. The Gigi Circus kids club makes it ideal for families.
Hours: Pool 10 AM – Sunset; Restaurant 12 PM – 6 PM, 8 PM – 1 AM
Almayass by the Sea
A nostalgic journey to 1960s Beirut, this Armenian-Lebanese restaurant celebrates family-style dining with seafood and mezze beside mesmerizing sea views.
Hours: 12 PM – 1 AM
Chouchou
Dubai’s first private members’ beach house channels St. Tropez chic across two levels, featuring pools, bars, and an exclusive upper floor.
Access: Dhs250 weekdays, Dhs350 weekends (adults); Dhs100 (under 14).
Hours: 9 AM – 2 AM
Baoli
From Cannes to Dubai, Bâoli delivers glamour across 2,000 square meters filled with beach vibes, a striking petal-shaped deck, and after-dark sophistication.
Access: Dhs500 (weekdays), Dhs600 (weekends) with partial credit.
Hours: 10 AM – 1 AM
African Queen
An exotic dining concept from the French Riviera, reimagined by the founders of Beefbar, serving Mediterranean dishes brightened with African influences.
Access: Pool Dhs350; Beach Dhs300.
Hours: Pool & Beach 12 PM – Sunset; Restaurant 12 PM – 12 AM
Sakhalin
Moscow’s Michelin-starred restaurant introduces an elegant fusion of Mediterranean and Asian flavors by chef Vladimir Mukhin, offering refined dining and creative cocktails.
Hours: 12 PM – 12 AM
LUNICO
A Spanish-inspired fine dining spot themed around the moon’s phases, where haute cuisine meets mixology in an ultra-stylish setting.
Hours: From 6 PM
Kaimana Beach
Tropical and tiki-inspired, Kaimana celebrates the Polynesian spirit with bright décor, a central pool, and Asian-Polynesian delicacies.
Access: Pool Dhs250; Beach Dhs300 (fully redeemable).
Hours: Beach 12 PM – 7 PM; Restaurant 12 PM – 1 AM
La Baia by the Beach
Evoking the charm of Italy’s Amalfi Coast, La Baia combines coastal elegance with live performances and irresistible southern flavors.
Access: Dhs300 weekdays, Dhs350 weekends (50% redeemable).
Hours: From 12 PM
Ninive Beach
Expanding from its acclaimed DIFC location, Ninive Beach blends Middle Eastern tastes with tranquil seaside design,highlighted by a tiled pool and open kitchen.
Access: Dhs250 weekdays, Dhs300 weekends.
Hours: Pool 10 AM – Sunset; Restaurant 12 PM – 1 AM
Visiting Tips
- Arrive Early: Weekend mornings are best for claiming premium loungers and poolside cabanas.
- Reserve Ahead: Advanced bookings are essential for dining, especially during peak hours.
- Dress Smart: While beach casual works for most, upscale venues may require smart attire.
- Hydrate & Protect: The midday sun can be intense—pack water, sunscreen, and a hat.
- Switch Venues: Explore multiple spots to experience J1 Beach’s diversity.
- Stay for Sunset: Many clubs evolve into lively nightlife venues as the sun goes down.
- Family Options: Gigi Rigolatto and Almayass are ideal for family-friendly experiences.
- Transport Tip: Rideshare apps are convenient since parking fills up fast.
The Verdict
J1 Beach isn’t just another beach resort it’s a lifestyle destination redefining Dubai’s coastal scene. From lazy days by the pool to candlelit beach dinners and sunset beats, it’s where world cultures meet under the same sun. Whether you come for fine dining, family fun, or late-night revelry, J1 Beach promises a day and night to remember.