Saudi Arabia’s new national carrier, Riyadh Air, has signed two landmark partnerships with the Saudi Coffee Company and Milaf Global Food Company to bring the Kingdom’s signature hospitality to its flights and lounges.
Passengers on Riyadh Air will soon enjoy premium Saudi coffee sourced from the highlands of Jazan, Abha, and Al Baha, complemented by seven varieties of dates and the uniquely crafted Milaf Cola, a refreshing beverage made from dates.
These collaborations underscore Riyadh Air’s mission to offer an authentic Saudi experience while supporting Vision 2030’s goal of celebrating national culture and promoting local industries.
A Taste of Saudi Arabia at 30,000 Feet
Riyadh Air’s partnership with the Saudi Coffee Company will see the airline serve high-altitude Arabica coffee cultivated in the Kingdom’s renowned growing regions. Known for its distinctive flavor, Saudi coffee will be offered in carefully curated blends designed to highlight the rich aromas and traditions that define the beverage’s cultural significance.
Coffee in Saudi Arabia symbolizes warmth and generosity—a reflection of the nation’s deep-rooted hospitality. By bringing this tradition onboard, Riyadh Air aims to create a travel experience that feels both luxurious and welcoming.
Dates and Milaf Cola: Tradition Meets Innovation
In addition to coffee, travelers will be treated to seven premium Saudi date varieties, including Ajwa, Sukari, and Segai, each chosen for its unique flavor and texture. Serving coffee with dates—known locally as hafawa—is a cherished Saudi custom symbolizing respect and friendship.
The airline will also introduce Milaf Cola, a date-based beverage developed by Milaf Global Food Company. This modern twist on a classic ingredient highlights the versatility of dates and pays homage to Saudi Arabia’s agricultural heritage.
Extending Hospitality Beyond the Cabin
Riyadh Air’s premium lounges will also feature Saudi coffee and dates, allowing guests to experience the same hospitality before boarding. The carrier says these lounges will reflect the warmth and refinement of Saudi culture, providing a relaxing environment for travelers.
Supporting Vision 2030
By collaborating with homegrown brands, Riyadh Air reinforces its role as an ambassador of Saudi culture and innovation. The airline’s efforts align with Vision 2030, which aims to diversify the economy and strengthen the Kingdom’s cultural presence on the global stage.
As Riyadh Air prepares for its official launch in 2025, these partnerships reflect a commitment to redefining modern air travel with a distinctly Saudi touch — offering every guest a warm welcome that’s both global in quality and deeply local in spirit.