British Airways and British Airways Holidays have kicked off their January Sale, offering discounted flights and holiday packages for 2026, with the promotion running until 27 January 2026.
The airline says the sale focuses on destinations highlighted in its 2026 Travel Trends Report, including New York, Orlando, Dubai, the Maldives and Barbados, aiming to encourage early bookings for next year.
Flight deals across the network
Among the headline fares, British Airways is advertising return flights to New York from £388 and Orlando from £397.
With 2026 marking the centenary of Route 66 and several major sporting events expected in the United States, the carrier is also promoting transatlantic returns starting from £411 to Los Angeles, £427 to San Francisco, and £439 to Miami.
For sun-seekers, discounted returns include Dubai from £449 and Cancun from £482.
Premium travellers can also find savings of up to £500 off Club World (long-haul business class) on selected routes, with example lead-in fares listed as £2,999 to Montreal and £2,599 to the Maldives. On short-haul, Club Europe fares include Geneva from £282 and Amsterdam from £239, according to the sale details.
Holiday packages from £159pp
British Airways Holidays is also discounting flight-and-hotel packages, including seven-night European breaks from £299pp to destinations such as Malaga, Algarve, Malta and Mallorca.
For shorter trips, the tour operator is advertising city breaks from £159pp to destinations including Barcelona, Nice and Venice. In the US, it is promoting seven-night packages from £599pp to Florida and Los Angeles.
Andrew Flintham, Managing Director of British Airways Holidays, said insights from the company’s travel trends reporting point to a growing focus on wellness and travellers prioritising time away—something the operator hopes the sale will support through a wide range of deals.