Emirates has unveiled its latest global advertising campaign featuring Indian cricket ace Suryakumar Yadav, launched in the run-up to the ICC Men’s T20 World Cup.

For close to three decades, Emirates has stood as one of the most recognizable names in international cricket sponsorship. The Dubai-based airline has built a deep-rooted relationship with the sport through its long-term partnership with the International Cricket Council (ICC), leaving its mark across major tournaments, umpire and referee uniforms, and some of cricket’s most iconic moments that have united fans worldwide.

Known for his bold shot-making and innovative approach to batting, Suryakumar Yadav has become a symbol of modern-era cricket excellence. His consistent performances have earned him the ICC’s No. 1 T20 ranking, alongside leading India to major victories at the 2024 ICC Men’s T20 World Cup and the 2025 Asia Cup. As captain of India’s T20I squad, Yadav has emerged as one of the sport’s most influential figures, admired for his flair, focus, and leadership.

The new Emirates campaign pays tribute to the airline’s 25-year legacy in cricket sponsorship. Capturing Yadav’s signature batting style in a packed stadium filled with cheering fans, the film celebrates the passion, energy, and shared spirit that cricket inspires across continents. The campaign coincides with the opening of the ICC Men’s T20 World Cup and aims to connect with millions of cricket enthusiasts in key markets around the world.

During the tournament, Emirates travelers can tune in to live match broadcasts through Sport 24 and Sport 24 Extra channels on the airline’s award-winning ice inflight entertainment system.

Speaking about the collaboration, Suryakumar Yadav commented: “Cricket is built on preparation and adaptability, and so is Emirates. I value the airline’s consistency and comfort during my travels and admire its genuine connection with the sport and its global fan base. It’s a privilege to represent a brand that shares our collective love for cricket.”

Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing & Brand, added: “Suryakumar Yadav has captured the imagination of cricket followers everywhere with his fearless play and sportsmanship. This campaign celebrates that connection and reinforces our long-term commitment to cricket. Emirates has supported the game’s growth for decades and will continue to invest in its bright future.”

Emirates and Cricket: A Long-Term Commitment

Emirates maintains one of the longest and most extensive associations with the ICC, serving as a Global Partner for all flagship events—including the ICC Men’s and Women’s Cricket World Cups, T20 World Cups, and the ICC World Test Championship. Since 2002, the airline’s logo has appeared on the official attire of ICC Elite and International Panels of Umpires and Match Referees.

In addition to branding visibility, Emirates also facilitates travel and logistics for these officials, strengthening its role as a key supporter of world cricket.

Turkish Airlines has signed a strategic agreement with CFM International to strengthen engine maintenance capabilities and support the expansion of its Boeing 737 MAX fleet.

The long-term services agreement will cover the airline group's entire LEAP-1B engine fleet, including engines already ordered and delivered, spare engines, units installed on leased aircraft and potential future options. The combined total exceeds 600 engines operated by Turkish Airlines and its subsidiary, AJet.

The memorandum of understanding (MoU) was signed during a ceremony in Istanbul by Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Murat Şeker; Turkish Technic CEO and Board Member, Mikail Akbulut; and Safran CEO Olivier Andriès. Safran is one of the two parent companies of CFM International.

The agreement also includes a material services arrangement to support the development of an engine maintenance, repair and overhaul (MRO) facility in Türkiye.

Şeker said the partnership would help Turkish Airlines accommodate fleet and network growth while improving operational efficiency. He added that the expanded services agreement would provide the technical expertise and long-term support required to develop LEAP engine maintenance capabilities.

Akbulut said the agreement would enable Turkish Technic to undertake comprehensive LEAP engine maintenance. He also reaffirmed the company's commitment to investing in engine services alongside its existing aircraft and component maintenance operations.

Andriès described the MoU as another milestone in a relationship with Turkish Airlines that has lasted nearly four decades. He said the agreement reflected both companies' ambitions to support the airline's growth and fleet expansion, while promoting an open MRO ecosystem offering flexible, competitive services to improve operational performance and control costs.

GE Aerospace Chairman and CEO H. Lawrence Culp Jr. also welcomed the agreement, highlighting Turkish Airlines' extensive international network and its confidence in CFM engines. He said the partnership would build on the companies' established relationship as the airline expands its Istanbul operations and engine maintenance capabilities.

Turkish Airlines currently operates 96 Boeing 737 Next Generation aircraft powered by CFM56-7B engines and 79 Boeing 737 MAX aircraft equipped with LEAP-1B engines.

CFM said it had delivered more than 10,000 LEAP engines during the 10 years since the engine entered service, with the fleet accumulating over 100 million flight hours. The manufacturer continues to introduce upgrades, including a high-pressure turbine durability kit designed to extend time on wing and a reverse bleed system (RBS).

The agreement is expected to strengthen Turkish Airlines' long-standing relationship with CFM International and support the integration of newly ordered Boeing 737 MAX aircraft into its expanding fleet. The planned engine MRO facility will also enhance Turkish Technic's ability to provide comprehensive maintenance services.

Source: Turkish Airlines

Oman Air has entered into a codeshare agreement with Finland’s Finnair, expanding travel options for passengers flying between Oman, Europe and Australia.

The deal represents the airline’s first partnership of this nature since it officially joined the Oneworld global airline alliance in June 2025.

Under the agreement, passengers will be able to reach Helsinki via London Heathrow Airport, where Oman Air operates 11 weekly flights from its main hub in Muscat.

The partnership will also cover Finnair-operated services connecting Helsinki with Paris, Amsterdam, Frankfurt, Munich, Zurich, Milan and Rome, providing passengers with additional options for travelling between major European cities and the Finnish capital.

The agreement extends beyond Europe to Australia, with connections to Melbourne available via Bangkok. Oman Air operates two daily flights to the Thai capital, creating further opportunities for passengers travelling between the Middle East and Australia.

Rohan Patel, Head of Partnerships and Alliances at Oman Air, described the agreement as a significant strategic move towards maximising the benefits of the airline’s Oneworld membership.

He said the partnership had helped Oman Air broaden its customers’ travel options, making it easier for them to reach Helsinki and connect with destinations across Finnair’s wider network.

Source: Oman News Agency

Jazeera Airways has taken delivery of its first Airbus A320neo in Kuwait, marking the start of a major fleet expansion programme as the airline celebrates 21 years of operations.

The aircraft is the first delivery under the carrier’s order for 26 Airbus aircraft. Chief Executive Officer Barathan Pasupathi accompanied the jet on its inaugural flight, J921, from Airbus headquarters in Toulouse, France, to Kuwait.

A welcoming ceremony in Kuwait was attended by Jazeera Airways Vice Chairman Mohammad Almousa, representatives of the Kuwait Civil Aviation Authority and Ministry of Interior, as well as the airline’s management and employees.

Almousa said the decision to accept the aircraft on schedule was deliberate, despite Kuwait’s airport having been closed for two months during the year. He noted that the aircraft is owned by Jazeera Airways, financed by Kuwaiti banks and expected to consume around 20% less fuel per seat than the previous generation.

He credited the airline’s employees with maintaining operations through what he described as its most difficult year since its first flight in 2005, adding that the delivery reflected confidence in Kuwait and the airline’s workforce.

Pasupathi described the arrival as a significant milestone, highlighting the company’s commitment to long-term growth, operational resilience and the development of Kuwait’s aviation market.

He said the aircraft acquisition represented more than an addition to the fleet, reflecting the airline’s ambition to strengthen its competitive position through modern aircraft, an improved passenger experience and an expanding route network.

New Aircraft Targets Efficiency and Passenger Comfort

The A320neo incorporates Airbus technology designed to improve fuel efficiency, reduce emissions and lower noise levels compared with previous-generation aircraft.

Passenger features include lightweight, ergonomically designed RECARO seats and larger overhead baggage compartments, providing additional cabin storage and making boarding more convenient.

Jazeera Airways expects the aircraft to support operational efficiency while improving the onboard experience for passengers.

Fleet and Network Expansion Plans

The airline aims to increase its fleet to 50 aircraft by 2030 and expand its network to 100 destinations. Its plans include strengthening existing routes, adding capacity and developing further connections across its markets.

The latest delivery follows a period of significant regional aviation disruption earlier in the year, during which the airline worked to maintain and restore operations.

Jazeera Airways said its broader development strategy focuses on fleet growth, network expansion, digital innovation and continued investment in its workforce and infrastructure.

Pasupathi said each new aircraft would create additional opportunities to connect people, communities and markets. He added that further deliveries would support product improvements and a wider network.

The airline currently operates across more than 50 destinations in the Middle East, Asia, Europe and Africa. It said the new aircraft reinforces its focus on a modern and efficient fleet, accessible air travel and sustainable growth, while contributing to the development of Kuwait’s aviation sector.

Source: TradeArabia

Qatar Airways has reduced its daily flight frequency to Jeddah, Saudi Arabia, as disruptions continue to affect its services to the Kingdom.

The airline said flights to and from Jeddah International Airport (JED) have been cut from seven daily services to four.

Meanwhile, flights connecting Doha with Riyadh (RUH) and Dammam (DMM) remain suspended through October 24, 2026, inclusive.

Qatar Airways has advised passengers to contact the airline within 48 hours of their scheduled departure to confirm the latest flight arrangements, warning that schedules remain subject to change.

Travellers can also visit the airline’s official website or use its mobile app to manage bookings and access updated flight information.

Source: The Peninsula

Air India has launched a company-wide cost-cutting initiative as financial losses, airspace restrictions and high jet fuel prices add pressure to its turnaround efforts, according to an internal memo from CEO Tewolde Gebremariam to employees.

The airline has established a dedicated cross-functional team to identify savings across its operations and introduced stricter controls on spending approvals. The initiative also includes an employee programme designed to reward ideas that reduce costs or generate additional revenue.

The measures come as Air India seeks to return to profitability and rebuild confidence in its safety standards. The carrier reported a loss of more than $2 billion in the fiscal year ended March and has faced regulatory scrutiny following a fatal crash in June 2025 that killed 260 people.

In August, two people familiar with the matter told Reuters that the airline was seeking approximately $1.5 billion in fresh equity funding from its owners, Tata Sons and Singapore Airlines.

Operational Challenges Add to Financial Pressure

Air India has faced a series of operational difficulties, including safety and compliance shortcomings. These have included operating aircraft without valid certifications, while Pakistan's airspace ban and conflict-related disruptions in the Middle East have forced longer flight routes, cancellations and reductions in international services.

The airline's fleet modernisation programme has also encountered obstacles. Shortages of seats and other components have delayed cabin upgrades, while Air India is seeking to defer deliveries of hundreds of aircraft on order to manage expenditure.

These challenges confront Gebremariam as he attempts to overhaul the carrier, which has not reported a profit since returning to private ownership in 2022.

In his memo, the CEO called on employees to make cost-conscious decisions and strengthen accountability throughout the organisation. The new initiative is intended to encourage staff at all levels to identify opportunities to improve efficiency and increase revenue.

The cost-control measures form part of Air India's broader effort to manage financial pressures while addressing operational challenges and advancing its long-term turnaround plans.

Source: Reuters