Emirates Skywards, the loyalty programme of Emirates and flydubai, has unveiled a new way for members to spend their Miles with Skywards Everyday, allowing Miles to be converted directly into cashback for purchases made across its partner network in the UAE.
To celebrate the launch of this feature, members in the UAE can take advantage of a limited-time offer—enjoying a 50% discount on Miles converted into cashback until 28 February 2026.
Through the Skywards Everyday app, members can now earn and redeem Miles at more than 500 partner outlets, spanning categories such as dining, retail, wellness, groceries, and services. Participating brands include Costa Coffee, Salt, Al Jaber Optical, Swarovski, NARS, Cole Haan, Tory Burch, Borders, Barry’s, BinSina Pharmacy, and Lacoste, among others.
Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, said:
“We’re pleased to introduce even more flexibility for our members across the UAE. With this new update, the Skywards Everyday app now gives members the choice to convert Miles into cashback, enabling them to earn and spend seamlessly across hundreds of local brands. It’s a convenient way to be rewarded for everyday purchases.”
How the feature works
Members can download the Skywards Everyday app from the App Store or Google Play and log in using their Emirates Skywards credentials. After securely saving up to five Visa or Mastercard debit or credit cards, users can choose to earn Miles or convert them into cashback during eligible transactions.
Members earn 1 Mile for every AED 3 spent on shopping, dining, leisure, beauty, and wellness, and 1 Mile for every AED 5 spent on grocery and pharmacy purchases. Additional Miles can be earned when using an Emirates Skywards Credit Card. While the cashback feature is currently available in the UAE, members worldwide can still earn Miles when visiting the country.
A world-class loyalty programme
Recognised as the ‘Best Global Airline Loyalty Programme’ at the International Loyalty Awards 2025, Emirates Skywards continues to enhance value and flexibility for its community of over 37 million members. The programme offers four membership tiers—Blue, Silver, Gold, and Platinum—each unlocking unique benefits and privileges.
Members can earn and redeem Skywards Miles across a wide network of partners, including airlines, hotels, car rental companies, financial institutions, and lifestyle brands. Miles can be spent on airline tickets, flight upgrades, hotel stays, retail rewards, and exclusive experiences.