SalamAir is preparing to broaden its route network while maintaining competitive fares, aligning with Oman Vision 2040 and the country’s push to attract more inbound tourism, according to Chief Executive Officer Adrian Hamilton-Manns.
The announcement follows the government’s confirmation of the completion of SalamAir’s acquisition, a strategic move designed to strengthen air connectivity and reinforce the sustainability of Oman’s aviation sector.
Hamilton-Manns described the acquisition as a positive milestone that benefits both national carriers, including Oman Air, allowing each airline to focus on its core markets. He emphasized that SalamAir will continue operating as a low-cost carrier, prioritizing efficiency and affordability.
To support tourism objectives under Vision 2040, the airline plans to increase flight frequencies and launch services to new destinations, providing wider connectivity at accessible fares.
Network Expansion and Key Markets
SalamAir operates both point-to-point and connecting flights, serving routes across Asia, the Middle East, and Africa. Africa is highlighted as a major growth region, with services to Mogadishu, Port Sudan, and Nairobi, alongside plans to extend further along the East African coast, including Mombasa. Resumption of flights to Khartoum is also under consideration.
Regionally, the airline is exploring additional destinations in Saudi Arabia, Central Asia, and the Levant, as well as secondary cities in Türkiye. In Europe, Vienna currently receives three weekly flights, with plans to increase to daily services. Opportunities in Eastern Europe, including Hungary and Poland, are also under review.
As part of its “blue ocean” strategy, SalamAir will launch flights to Medan, Indonesia, in July, entering a new market.
Fleet Growth and Operational Challenges
Currently operating 15 Airbus A320 family aircraft, SalamAir plans to add three more this year, with deliveries in April, May, and September. The airline continues to face challenges common to the industry, including engine maintenance and supply chain delays, with each repair potentially costing up to $8 million. Hamilton-Manns expressed confidence that technical solutions will mitigate these issues by year-end.
Strong Demand and Market Opportunities
The Indian market represents a major growth opportunity, with potential new services to cities like Trivandrum, Kochi, and Bhopal. The CEO noted strong economic and travel demand in India, describing it as largely untapped.
SalamAir reported a 93 percent on-time performance rate in 2025, although seasonal weather in South Asia remains a challenge.
Customer Service and Digital Transformation
Hamilton-Manns acknowledged ongoing issues with refunds and service delays, emphasizing efforts to automate and streamline processes. The airline is expanding digital customer service solutions, including chatbots and WhatsApp support, to complement traditional call centres.
“Customer care is a critical priority for us. We are investing in improving systems and enhancing passenger experience both digitally and at airports,” he said.
SalamAir transported roughly four million passengers in 2025, with only a small fraction requesting refunds, reflecting the scale of operational demand.
The airline reaffirmed its focus on growth, efficiency, and affordability, positioning itself as a key contributor to Oman’s tourism sector and broader economic diversification goals.
Source: ZAWYA