Dubai received 19.59 million international overnight visitors in 2025, a 5% increase compared with 2024, marking three consecutive years of record-breaking tourism performance, according to the Dubai Department of Economy and Tourism (DET). The figures highlight the emirate’s sustained appeal as a leading global tourism destination, driven by world-class hospitality, major events, and strong international connectivity.
Dubai’s hotel sector saw continued growth, with average occupancy reaching 80.7%, up from 78.2% in 2024. Occupied room nights rose 4% to 44.85 million, supported by a total hotel inventory of 154,264 rooms across 827 establishments. Average daily room rates (ADR) increased to Dh579, an 8% rise from the previous year, while revenue per available room (RevPAR) climbed 11% to Dh467.
Visitors spent an average of 3.7 nights, reflecting strong demand across leisure, business, and events-driven travel.
Dubai achieved a historic milestone in December 2025, welcoming 2.04 million international visitors in a single month—a 6% increase over December 2024. This marks the first time the city surpassed two million monthly arrivals, reinforcing its position as a year-round destination.
Leading Source Markets
Western Europe remained Dubai’s top source market with 4.1 million visitors (21%), followed by:
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GCC countries: 2.99 million (15%)
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South Asia: 2.89 million (15%)
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CIS & Eastern Europe: 2.89 million (15%)
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MENA (excluding GCC): 2.17 million (11%)
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North East & South East Asia: 1.85 million (9%)
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Americas: 1.40 million (7%)
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Africa: 897,000 (5%)
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Australasia: 401,000 (2%)
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, said the performance reflects the emirate’s long-term vision and coordinated public-private efforts. “This strong momentum reinforces Dubai’s position as a year-round global destination and supports the Dubai Economic Agenda (D33) in its goal to rank among the world’s top three tourism hubs,” he stated.
Helal Saeed Almarri, Director General of DET, emphasized tourism’s role in economic diversification, driving GDP growth, foreign investment, and talent attraction. He credited Dubai’s success to strategic partnerships, global marketing campaigns, major events, and continuous investment in infrastructure and visitor experiences.
Dubai International Airport retained its position as the world’s busiest airport for international passengers, supporting the emirate’s tourism growth. Major festivals, exhibitions, and sporting events also contributed to consistent visitor demand throughout the year.
Officials highlighted that the strong performance in 2025 sets the stage for further growth in 2026, with ongoing investments in capacity expansion, digital innovation, and sustainable tourism initiatives, ensuring Dubai remains a premier global destination for travelers.