Qatar Duty Free (QDF) has cemented its place as a global leader in airport retail by being crowned Best Airport Retailer of the Year at the Frontier Awards 2025 in Cannes, France — for the third consecutive year. The prestigious accolades, often dubbed the "Oscars of the travel retail industry," are widely regarded as benchmark honors, recognizing innovation, customer engagement, and world-class retail concepts.

In addition to this top recognition, QDF also earned two further titles: Best Specialty Concept (Hybrid F&B) for its culturally rich Souq Al Matar and Retail Activation of the Year for the dynamic Live the Formula 1 Life campaign.

A Three-Time Champion in a Changing Industry

Winning three years in a row is a rare achievement in the duty-free sector, where global hubs such as Changi Airport, Heathrow, and Dubai Duty Free regularly contend for the spotlight. The recognition reflects not only QDF’s consistency but also its ability to adapt to shifting consumer habits, technological advancements, and heightened competition from large-scale retail partners.

Industry sources such as the Moodie Davitt Report highlight that the post-pandemic recovery of global travel retail has seen passenger spending rebound sharply — with Middle Eastern airports positioned as growth leaders due to high levels of investment in facilities, technology, and customer experience. QDF’s continued wins underscore Hamad International Airport’s reputation as an experiential destination, not simply a transit hub.

The Souq Al Matar: Heritage Meets Luxury

The award-winning Souq Al Matar has become more than a retail space; it’s a blend of cultural storytelling and boutique shopping. The space replicates an authentic Qatari marketplace, with stalls offering locally made crafts, artisanal food products, dates, spices, and souvenirs. At the same time, it integrates modern hybrid food and beverage options, creating a space where heritage and hospitality converge.

Judges at the Frontier Awards praised Souq Al Matar for being a “model for sense-of-place retailing”, demonstrating how airports can give international travelers an authentic encounter with local traditions.

Formula 1 Inside an Airport

QDF’s Live the Formula 1 Life campaign, meanwhile, represented one of the most extensive themed activations ever staged in an airport. Tied to Qatar’s growing presence on the international motorsport stage, the campaign turned Hamad International into a Formula 1-inspired environment with interactive race simulators, cars on display, branded merchandise, and photo zones designed to engage families and sports enthusiasts alike.

The campaign tapped into Qatar’s major sponsorships and global sporting partnerships, which include hosting the Qatar Grand Prix, FIFA tournaments, and partnerships with top European football clubs. Retail analysts described the activation as a bold blueprint for how airports can merge entertainment, sport, and brand storytelling with commerce, increasing both brand equity and passenger traffic in stores.

Voices From Leadership

Qatar Airways Group Chief Executive Officer Eng. Badr Mohammed Al Meer credited the achievement to QDF’s strategic vision and people-first approach:

"These awards are a testament to our philosophy of continuous innovation. Through elevating airport retail into an immersive, engaging journey, Hamad International Airport is today not only a hub for connectivity, but a global retail and dining hotspot attracting millions of travelers annually."

Thabet Musleh, Senior Vice President of QDF, emphasized the human element: “Our teams are at the heart of these achievements. Their creativity and relentless drive to redefine what airport retail can deliver are the real reasons behind our continued global success.”

A Global Powerhouse in Airport Retail

Currently, QDF manages more than 200 retail and dining outlets, ranging from world-renowned luxury brands such as Louis Vuitton, Burberry, Gucci, Rolex, and Hermès to everyday essentials and convenience concepts. The operator has also pioneered exclusive partnerships, introducing first-ever airport boutiques for brands like Harrods Tea Room, Ralph Lauren, and KidZania at HIA.

Hamad International Airport — itself awarded World’s Best Airport 2025 by Skytrax — handled over 46 million passengers in 2024, a number projected to rise significantly due to Qatar Airways’ expanding network and Doha’s positioning as a global travel hub. This provides QDF with a captive audience primed for both high-end luxury shopping and culturally immersive purchasing experiences.

Regional Rivalries and Future of Duty-Free

The GCC region remains one of the fiercest arenas in travel retail. Dubai Duty Free, one of the largest single-airport retailers in the world, reported annual sales exceeding USD 2 billion in 2024, while Qatar Duty Free is fast building market share through its emphasis on personalization, experiential retailing, and cultural representation. Singapore’s Changi Airport is another top competitor, often celebrated for its integration of entertainment spaces like the Jewel complex.

What sets QDF apart is its hybrid strategy: combining luxury retail dominance with destination-specific experiences like Souq Al Matar. This dual focus caters to both high-spending luxury travelers and passengers seeking authentic local connections, boosting both revenue streams and brand loyalty.

According to analysts, as the global duty-free sector is projected to surpass USD 120 billion by 2030, QDF’s investment in technology, personalization, and experiential concepts will be key to maintaining an edge. Innovations such as contactless shopping, AI-powered retail analytics, and curated omnichannel experiences are areas the operator is already exploring.

Prince Naif bin Abdulaziz International Airport in Qassim Region has expanded its air connectivity network to 18 domestic and international destinations served by 16 airlines, providing travelers with more options to destinations across Saudi Arabia and abroad.

Domestic destinations include Riyadh, Madinah, Jeddah, Dammam and Abha, while international services connect Qassim with cities including Kuwait, Cairo, Islamabad, Istanbul, Manama, Doha, Abu Dhabi, Dubai, Sharjah, Sohag, Multan, Khartoum and Giza.

Khartoum was recently added to the airport’s international network through Tarco Aviation, with one weekly one-way service.

The expansion reflects ongoing efforts to strengthen Qassim’s international air connectivity, respond to growing passenger demand and provide travelers with broader and more convenient flight options.

The airport is also continuing to build partnerships with international airlines as part of efforts to enhance the passenger experience and support the wider development of Saudi Arabia’s aviation network

Source: SPA

Dubai Aviation City Corporation (DACC) has awarded a contract to develop an automated people mover (APM) system for the first phase of Al Maktoum International Airport, creating what is expected to be the world’s largest airport transit system of its kind.

The contract was awarded to a consortium comprising Japan’s Mitsubishi Heavy Industries (MHI), its Dubai-based subsidiary MHI Mobility Engineering Services (MHI-MESC), and Indian engineering group Larsen and Toubro (L&T).

The APM network will extend approximately 50 kilometers and connect nine stations, making it significantly larger than existing airport people-mover systems.

MHI and MHI-MESC will oversee the design, procurement and testing of 165 vehicles, as well as signaling technology and overall system integration. L&T will be responsible for designing, procuring, testing and constructing the remaining subsystems on site.

The project is scheduled for completion in December 2031.

The scale of Dubai’s planned system will surpass existing airport transit networks, including the approximately 8-kilometer Skylink at Dallas Fort Worth International Airport and The Plane Train at Hartsfield-Jackson Atlanta International Airport.

The APM network will connect Al Maktoum International Airport’s terminals and key facilities, helping improve passenger movement, reduce transfer times and support efficient airport operations.

The project forms part of Dubai’s broader plans to develop Al Maktoum International into one of the world’s largest aviation hubs. The airport is targeted to begin operations in 2032 and is ultimately expected to handle up to 260 million passengers annually.

The planned expansion is designed to accommodate growing regional and international air traffic while strengthening Dubai’s position as a major global aviation hub.

Source: Khaleej Times

Skyway Aviation Handling Company PLC (SAHCO) has reaffirmed its commitment to strengthening cooperation with the Nigeria Customs Service (NCS) to improve the efficiency, security and smooth operation of airport and cargo activities.

The commitment was made during a SAHCO delegation’s visit to AC Adamu, the newly appointed Commander of the Customs Intelligence Unit (CIU) at Murtala Muhammed International Airport (MMIA) in Ikeja, Lagos.

The visit focused on building on the existing relationship between SAHCO and the NCS through stronger communication, closer coordination and enhanced operational cooperation, particularly in the handling and movement of cargo.

Representing SAHCO Managing Director and CEO Adenike Aboderin, General Manager of Cargo Services Donald Adekunle welcomed the new CIU commander and pledged the company’s continued support for a professional and productive partnership with the Customs Service.

Adekunle said closer cooperation between the two organizations would help strengthen airport operations and improve coordination among key aviation stakeholders and government agencies.

He also emphasized the importance of inter-agency collaboration in facilitating efficient cargo movement, reinforcing security procedures and enhancing service delivery across Nigeria’s airports.

The renewed cooperation comes as aviation and government agencies continue to focus on improving cargo-handling processes and maintaining secure and efficient airport operations.

Source: ZAWYA

SHARJAH, UAE: Sharjah Airport has achieved Level 3 Airport Customer Experience Accreditation from Airports Council International (ACI), marking another milestone in its efforts to strengthen passenger services.

The airport first received Level 1 accreditation in 2022 before advancing to Level 2 in 2023 after establishing and implementing a customer experience strategy across its departments. It renewed its Level 2 status in 2025 and progressed to Level 3 in 2026.

Ali Salim Al Midfa, Chairman of Sharjah Airport Authority, said the latest accreditation reflected the airport’s focus on passenger satisfaction and its broader strategy to provide an integrated travel experience centered on quality and service excellence.

He said the achievement also supports Sharjah’s ambitions as a destination for travel, tourism and business.

According to Al Midfa, reaching Level 3 demonstrates the airport’s ability to collect and analyse passenger feedback and work with airport partners to turn that information into practical service improvements.

The accreditation assessment examined how the airport gathers and applies passenger feedback, coordinates with service providers and maintains a seamless passenger experience from arrival through departure.

As part of its progress toward Level 3, Sharjah Airport strengthened its customer feedback systems to better identify passenger expectations, pinpoint areas requiring improvement and respond more quickly to concerns.

The airport also increased coordination with airlines, ground-handling companies and other stakeholders to promote consistent service standards throughout the passenger journey.

Passenger satisfaction reports are now regularly distributed among airport departments, allowing teams to identify successful practices as well as areas requiring further attention. Employees across the airport community are also involved in improving passenger services, reinforcing shared responsibility for the overall travel experience.

ACI established its Airport Customer Experience Accreditation Programme to help airports assess and enhance passenger experience. The programme provides tools and expertise to help airports manage passenger journeys, develop improvement plans and identify opportunities to raise service quality.

Source: QCAA

DOHA, Qatar: Hamad International Airport (HIA) has reaffirmed its readiness to provide a smooth and comfortable arrival experience as passenger numbers increase in Doha following the summer holiday season.

In a statement issued Tuesday, the airport said it expects higher inbound traffic this August as students and families return ahead of the new academic year.

HIA has issued a series of guidelines designed to make arrival procedures easier and improve passenger convenience. Airport staff will remain available around the clock to assist travelers and their families, it said.

The guidance covers several aspects of the arrival process, including procedures for families traveling with young children and arrangements for meeting arriving passengers.

It also provides information on transportation options from the airport, including ride-hailing services, taxis, buses and the Doha Metro. Guidance on car rentals and baggage collection is also included.

The airport said the measures are intended to help passengers navigate the arrival process efficiently during the expected increase in traffic.

With August marking a key period for post-holiday travel, HIA is emphasizing operational preparedness and passenger support as more travelers return to Doha.

Source: QNA