Türkiye is targeting tourism revenues of more than $68.7 billion in 2026, as authorities and industry leaders push for stronger, more balanced growth across regions and seasons.

Firuz Baglikaya, head of the Association of Turkish Travel Agencies (TURSAB), said the country’s rich cultural and natural attractions—combined with its hospitality and cuisine—provide a solid foundation for competitiveness. However, he stressed that unlocking Türkiye’s full tourism potential will require more robust strategies, particularly to distribute visitor flows more evenly throughout the year and across different regions.

Between January and November 2025, Türkiye welcomed over 58.48 million visitors, including Turkish citizens living abroad. This puts the country on track to meet its year-end targets of 65 million visitors and $64 billion in tourism revenue under the Medium-Term Program.

Baglikaya noted that Türkiye’s relatively higher pricing compared with competing destinations has softened demand during the traditional peak months of July and August. As a result, more travellers are shifting their trips to September through November, when prices are generally more attractive.

He also pointed to untapped potential in major source markets such as Russia, Germany, and the United Kingdom, suggesting further growth could be achieved through better market diversification and targeted promotion.

Non-seasonal tourism segments are playing an increasingly important role, particularly in the final quarter of the year. Winter sports, conference and event tourism, and health tourism are contributing to steadier year-round demand, reflecting a gradual shift away from heavy summer season dependence.

Looking ahead, global organisations including the UN World Tourism Organization and the World Travel and Tourism Council forecast continued expansion in international travel. Tourism currently accounts for around 10 percent of the global economy, a share that is expected to rise to 11.5 percent by 2035, supporting a positive long-term outlook for the sector.

Saudi Arabia’s Ministry of Tourism has expanded its inspection campaigns targeting licensed hospitality establishments, focusing on compliance with staff data registration and update requirements.

According to the ministry, the enhanced inspections are part of broader efforts to strengthen adherence to sector regulations, improve the overall quality of services provided to visitors, and ensure greater transparency in operational data.

Officials emphasized that maintaining accurate and up-to-date employee records is essential for effective monitoring and regulatory oversight within the rapidly growing tourism industry.

The ministry also urged all hospitality operators to complete the required data registration and updates within the designated timeframe. Failure to comply, it warned, could result in penalties in line with existing regulations.

Qatar Tourism has confirmed that its support hotline, 106, is fully operational and available to assist visitors to the State of Qatar amid ongoing regional developments. The hotline, which is available 24/7, provides real-time guidance and support for tourists facing any difficulties during this period.

In addition to helping with general inquiries, the service is offering critical assistance, including information on travel disruptions, safety measures, and alternative arrangements. Qatar Tourism encourages all visitors to reach out if they require any support or have concerns regarding their stay in the country. The initiative underscores Qatar's commitment to ensuring the well-being and security of its visitors during challenging times.

Saudi Arabia is working to double the economic contribution of its tourism industry, targeting an increase from SAR300 billion to SAR600 billion ($160 billion), Minister of Tourism Ahmed Al-Khateeb announced on Monday.

Speaking during the Public Investment Fund (PIF) Private Sector Forum in Riyadh, Al-Khateeb said the sector’s share of the Kingdom’s gross domestic product has grown steadily—from 3.5 percent in 2019 to about 5 percent today—with ambitions to reach 10 percent in the coming years. He added that tourism remains one of the nation’s fastest-growing job markets, now employing more than one million Saudis, up from roughly 750,000 only a few years ago.

The minister noted that this progress reflects the success of Saudi Vision 2030, which aims to diversify the economy by strengthening non-oil sectors such as tourism, culture, and entertainment. He emphasized that Saudi Arabia’s tourism expansion has positioned the sector as a key pillar of the Kingdom’s economic transformation.

According to early data from the Ministry of Tourism, Saudi Arabia welcomed more than 122 million visitors—both domestic and international—in 2025, representing a 5 percent annual increase. The milestone brings the country closer to its strategic goal of attracting 150 million yearly visitors by 2030.

Tourism spending also rose to around SAR300 billion ($80 billion) last year, up 6 percent from 2024, underscoring the growing appeal of Saudi destinations and visitor experiences.

Al-Khateeb highlighted the PIF’s vital role in developing flagship tourism and entertainment projects such as the Red Sea development and Qiddiya, both expected to attract major investment, create jobs, and boost the private sector’s participation in building hotels, resorts, and leisure facilities.

He pointed out that the government continues to enhance the Kingdom’s investment climate through incentives and financing solutions provided by the Tourism Development Fund, enabling local and international investors to seize new opportunities in the expanding market.

Tourism, Al-Khateeb stressed, is a major global employer contributing about 10 percent to the world’s GDP. He said Saudi Arabia is leveraging this potential to create a more sustainable, diversified, and competitive economy anchored in national capabilities.

Upcoming international events and sports competitions hosted by the Kingdom are expected to further boost visitor numbers and accelerate progress toward the 150 million-visitor target.

The fourth edition of the PIF Private Sector Forum—opened by Governor Yasir Al-Rumayyan at the King Abdulaziz International Conference Center—has become Saudi Arabia’s leading event for fostering partnerships between the public and private sectors. Since its launch in 2023, the forum has drawn over 25,000 local and global participants.

At last year’s edition, the PIF translated discussions into action by facilitating more than 140 agreements with a combined value exceeding SAR15 billion, strengthening private sector contributions to national growth.

Malaysia’s Parliament has passed the Rapid Transit System (RTS) Link Bill 2026, paving the way for the launch of a cross-border rail service connecting Johor Bahru and Singapore. The legislation establishes the legal framework for the system’s operation, marking a major milestone in efforts to reduce congestion at the Johor–Singapore Causeway and enhance economic cooperation between both nations.

Deputy Home Minister Datuk Seri Dr. Shamsul Anuar Nasarah said the RTS Link will cut travel time to just five minutes and operate frequently enough to accommodate around 10,000 passengers every hour.

He noted that the bill is built on three principles—empowering, complementing, and protecting. Addressing concerns over jurisdiction, Shamsul explained that Malaysian officers carrying out official duties in Singapore will be granted legal immunity there while remaining subject to Malaysian law.

To ensure smooth operations, 794 new positions have been created across the Malaysian Border Control and Protection Agency (MCBA), the Customs Department, and the police. These officers will be deployed at the Bukit Chagar and Woodlands stations starting October 1.

The two stations will also be equipped with 100 AI-powered e-gates to speed up border clearance, allowing passengers to pass through in as little as seven seconds.

Shamsul added that all sensitive information, including biometric data, will be stored in secure Malaysian government data centers with strict cybersecurity protections. No personal data will be shared with foreign servers without official authorization, he stressed.

Saudi Arabia welcomed 5,443,393 Umrah pilgrims in the second quarter of 2025, according to the latest statistics released by the General Authority for Statistics (GASTAT). This figure highlights the growing global appeal of Umrah, with a significant number of both domestic and international visitors making the pilgrimage to the Kingdom.

Of the total pilgrims, 61.6% were male (3,352,506), while 38.4% were female (2,090,887). Domestic pilgrims made up the majority, with 4.1 million individuals traveling within the Kingdom to perform Umrah. Among these, 2.1 million were Saudis, accounting for 51.6% of the total domestic pilgrims, while the remaining 1.3 million were non-Saudi residents.

International pilgrims numbered 1,324,418, with 49.3% male (653,513) and 50.7% female (670,905). Most of these international visitors arrived by air (71.6%), while 28.2% entered via land and a small fraction (0.2%) arrived by sea.

A closer look at the domestic pilgrims reveals that 62.9% performed Umrah with their families, while 28.7% completed the journey alone, and 8.4% traveled with friends. The Makkah region, home to the Holy Mosque, accounted for the highest number of domestic pilgrims, with 1.7 million, representing 43.1% of the total. Pilgrims from Riyadh and the Northern Borders regions followed, with over 600,000 and more than 9,000, respectively.

These statistics serve as a valuable resource for policymakers and stakeholders, ensuring that services and infrastructure are aligned with the growing number of Umrah pilgrims. The report underscores Saudi Arabia’s commitment to enhancing the pilgrimage experience and supporting its Vision 2030 goals for expanding religious tourism.