South Korea recorded its highest-ever first-quarter tourism figures in 2026, welcoming 4.76 million international visitors, marking a 23% increase compared to the same period last year, according to the Ministry of Culture, Sports and Tourism on April 16.
Despite geopolitical tensions in the Middle East emerging in March, the country maintained strong momentum. March alone drew approximately 2.06 million foreign visitors, a 27% year-on-year rise and a new monthly record. The surge coincided with the highly anticipated return performance of global K-pop group BTS on March 21.
Officials attributed the growth to the continued global appeal of Korean culture, noting that the country is strengthening its position as a leading international tourism destination.
China remained the largest source of visitors, contributing more than 1.45 million arrivals, up 29% from a year earlier. Japan followed with 940,000 visitors, reflecting a 20.2% increase. Taiwan recorded the fastest growth among major markets, with arrivals rising 37.7% to 540,000.
Long-haul travel also expanded, with visitors from the United States and Europe reaching a combined 690,000, up 17.1%, indicating a broader diversification of inbound tourism sources.
The cruise tourism segment showed notable growth, with 338 ship calls recorded at key ports such as Jeju, Busan, and Incheon—an increase of 52.9% year-on-year. Authorities credited improvements in port infrastructure and the development of tourism offerings for this rise.
Travel patterns also shifted, with arrivals via regional airports surging 49.7%. The proportion of tourists visiting destinations outside Seoul increased to 34.5%, up 3.2 percentage points compared to last year.
Tourist spending trends improved alongside arrival numbers. Foreign card transactions rose by 23%, underlining tourism’s growing contribution to domestic consumption. Visitor satisfaction remained high, with an overall score of 90.8.
The strong start to the year strengthens the likelihood of South Korea achieving its revised 2026 tourism target of 23 million visitors, a 21.4% increase from 18.94 million recorded in 2025.
The government has intensified efforts to support the sector following the expansion of a national tourism strategy announced by President Lee Jae Myung in February.
Recent measures include expanded eligibility for multiple-entry visas—valid for five and ten years—for nationals from 12 countries, including China, Vietnam, and the Philippines. Additionally, the number of countries eligible for automated immigration clearance has increased from 18 to 42.
To further enhance travel convenience, expedited immigration processing for international conference participants was extended from April 1 to include up to two accompanying individuals. On April 10, authorities also launched a joint public-private initiative with Korea Railroad to improve transportation access to regional destinations.
Kang Jung-won, head of the Tourism Policy Office, said the government would continue implementing strategies under the national tourism framework to boost competitiveness. He also highlighted potential challenges, including rising airfare driven by higher fuel costs and uncertainties in global travel demand.
Source: straitstimes
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