Saudi Arabia is embarking on a massive hospitality expansion, planning to add 362,000 new hotel rooms by 2030 as part of its $110 billion tourism investment strategy, according to data from the Future Hospitality Summit 2025.
The expansion comes as the Kingdom prepares to host Expo 2030 in Riyadh and the FIFA World Cup 2034, aligning with Vision 2030’s goal of attracting 70 million international visitors annually.
Future Hospitality Summit 2025
The Future Hospitality Summit 2025, set for May 11–13 at the Mandarin Oriental Al Faisaliah in Riyadh, will bring together global industry leaders, investors, and policymakers to discuss opportunities within Saudi Arabia’s rapidly expanding tourism landscape.
Key topics include:
- Investment Opportunities – identifying new areas for growth within the hospitality sector.
- Government Incentives – exploring regulatory and financial support for investors.
- Innovation in Hospitality – focusing on digital transformation and guest experience enhancements.
- A Growing Economic Force
Saudi Arabia’s hospitality sector contributed SAR 444.3 billion to the national GDP in 2023 — roughly 11.5% of the economy. Between January and October 2024, hotel revenue reached $5.6 billion, a 3.5% year-on-year increase and 26.5% higher than 2019, reflecting robust post-pandemic growth.
Expanding the Holy Cities
The Holy Cities of Makkah and Madinah remain at the heart of the Kingdom’s tourism plans, with 221,000 new hotel rooms expected by 2030 to meet rising demand for religious tourism. The government anticipates 30 million religious tourists by 2025, growing to 50 million by 2030.
Rua Al Madinah
Launched in 2022, the Rua Al Madinah project spans 1.5 million square meters — 63% of which is dedicated to open and green spaces — and will deliver 47,000 hotel rooms. The development is projected to contribute SAR 140 million ($37.3 million) to GDP and generate 93,000 jobs.
Key hospitality brands include:
- Accor (Fairmont, Swissôtel, Novotel)
- Marriott International (Ritz-Carlton, JW Marriott, Westin, Le Méridien, Four Points, Aloft, Courtyard)
Masar Makkah & Jabal Omar
Makkah’s transformation continues with Masar Destination, a $666 million development by Umm Al-Qura for Development and Construction, and the Jabal Omar Project, valued at SAR 8 billion, featuring 15 hotels overlooking Al Masjid Al Haram.
New openings include:
- Jumeirah Jabal Omar Hotel – Dubai’s Jumeirah Group’s debut in Saudi Arabia
- Address Jabal Omar – home to the Sky Musallah, the world’s highest prayer room at 483 meters, overlooking the Holy Kaaba
The Voco Makkah, the world’s largest property under IHG’s Voco brand, adds 4,321 rooms, further strengthening the city’s hospitality portfolio.
Thakher Makkah City
The $7 billion Thakher Makkah project covers 320,000 square meters, just 1 km from Masjid Al-Haram, featuring 100 plots for hotels, residences, and commercial spaces. Global hotel partners include Radisson, Park Inn, and Novotel.
Ultra-Luxury Tourism Destinations
NEOM
The futuristic $1 trillion NEOM megacity will feature high-end hotels, including:
Four Seasons Sindalah Island, Raffles Trojena, JW Marriott Trojena, Anantara Resort Trojena, and W Hotel Trojena, among others.
The Red Sea
The Red Sea Project, covering 28,000 sq km, is introducing world-class resorts and has already opened five luxury hotels — Six Senses Southern Dunes, St. Regis Red Sea Resort, Ritz-Carlton Reserve Nujuma, Desert Rock, and Shebara Resort.
Upcoming openings include Four Seasons AMAALA, Fairmont Red Sea, Rosewood Amaala, Miraval The Red Sea, and Clinique La Prairie Health Resort.
Diriyah
The $63 billion Diriyah Giga Project, set to feature 42 luxury hotels and 100+ restaurants, will transform the historic city into a global hospitality hub. Brands include Ritz-Carlton, Raffles, Armani, Faena, Rosewood, and Six Senses.
Riyadh: A New Capital of Hospitality
Riyadh is experiencing a surge of luxury openings as it positions itself as a global business and tourism center.
Recently Opened
- Hilton Riyadh Olaya – 239 luxury rooms and multiple fine-dining options.
- Novotel Riyadh Sahafa – 232 rooms managed by Accor’s first female Saudi GM, Hessa Al Mazroa.
Upcoming Developments
- Red Palace Boutique Hotel – Boutique Group’s heritage project, opening in 2026.
- TRIBE & TRIBE Living – Accor’s first in the Middle East, within King Salman Park.
- Radisson Collection Residence Hotel – 5-star luxury on King Fahad Road.
- W Riyadh – opening in 2025 at KAFD.
- Regent Riyadh KAFD & InterContinental KAFD – by IHG Hotels & Resorts, debuting 2027.
- Rotana Hotels – expanding to 16 properties and 4,400 rooms across the Kingdom.
Driving Forces Behind the Boom
- Record Tourist Arrivals: 30 million international visitors in 2024, up from 27.4 million in 2023.
- Mega Events: Expo 2030, FIFA World Cup 2034, and Asian Winter Games 2029.
- Vision 2030: Diversification strategy targeting 70 million foreign visitors by 2030.
A Transformative Decade Ahead
With 362,000 new rooms, $110 billion in investment, and unprecedented global attention, Saudi Arabia is redefining luxury travel and religious tourism.
By combining innovation, sustainability, and cultural authenticity, the Kingdom is on track to become one of the world’s top hospitality destinations by 2030 — a new era for global tourism led from the heart of the Middle East.