Saudi Arabia is setting its sights on attracting 50 million international tourists annually by 2030, Minister of Tourism Ahmed Al-Khateeb announced during the ninth edition of the Future Investment Initiative (FII9) in Riyadh.
The ambitious goal is part of the Kingdom’s broader Vision 2030 strategy to diversify its economy and position itself as a global tourism powerhouse.
Al-Khateeb said that the total number of annual visitors is expected to reach 150 million, with a particular focus on attracting upper-middle-class and affluent travelers seeking luxury experiences and unique cultural offerings.
“The tourism sector has become one of the key pillars of Vision 2030, driving diversification beyond oil,” Al-Khateeb noted, adding that Saudi Arabia aims to double the sector’s GDP contribution to 10 percent within five years, in line with global benchmarks.
The minister emphasized that the Kingdom’s tourism activity is expanding at an unprecedented rate, targeting a market share of 3 to 4 percent of global tourism. Riyadh, he said, is now among the world’s most dynamic cities, hosting international events such as LEAP and the Future Investment Initiative, which continue to boost the city’s global profile.
Strengthening air connectivity remains central to Saudi Arabia’s tourism strategy, Al-Khateeb explained, as the Kingdom seeks to link its destinations with key global hubs. He also highlighted the adoption of multi-destination models, inspired by tourism leaders like Spain and Italy, to attract diverse visitor segments.
In a nod to innovation, Al-Khateeb unveiled “Noura,” an AI-powered digital assistant designed to enhance visitor experiences and assist guests at major events, underscoring the Kingdom’s integration of artificial intelligence and green technologies to ensure sustainable tourism growth.
“Saudi Arabia is confidently building a diverse tourism ecosystem that embraces leisure, sports, culture, and conference tourism,” Al-Khateeb concluded. “This transformation is not only reshaping our global image but also establishing tourism as a cornerstone of our post-oil economy.”