Thailand’s newly enforced alcohol law has stirred widespread debate among tourists and business owners, with critics warning it could hurt the country’s nightlife and tourism recovery.
Effective November 8, the updated Alcoholic Beverage Control Act (No. 2) B.E. 2568 allows authorities to fine individuals— not just sellers — up to 10,000 baht (around Dh1,128) for drinking outside permitted hours. Under the law, alcohol can only be consumed between 11 a.m.–2 p.m. and 5 p.m.–midnight.
Previously, restrictions mainly targeted vendors, but the new rule extends penalties to customers “sitting and drinking” in restaurants after hours. Even finishing a drink minutes past the cutoff time could lead to a fine.
Restaurant and bar owners across major tourist hubs such as Bangkok, Phuket, and Koh Samui say the law is confusing and discourages visitors. “The rule punishes diners for something beyond their control,” said one restaurant operator. “It sends the wrong message to tourists.”
While exceptions exist for hotels and international airports, most restaurants and entertainment venues fear losing late-night customers during Thailand’s busy holiday season.
The amended act also bans the use of celebrities, influencers, or public figures in alcohol promotions, further tightening restrictions on the industry’s marketing efforts.
International travelers have voiced frustration online, calling the new rules unclear and overly strict. Some say the uncertainty over when they can drink may affect future travel plans.
In response to the backlash, Prime Minister Anutin Charnvirakul has asked the Ministry of Interior and Ministry of Public Health to review the law. Proposed reforms could extend alcohol service hours to 4 a.m. and relax zoning restrictions by early 2026 to support tourism spending and nightlife businesses.
Until then, however, tourists in Thailand are being urged to check local drinking hours carefully — or risk facing fines under the country’s stricter alcohol laws.