Oman continued to strengthen its position as a key tourism hub in the Gulf and wider region in 2025, welcoming around 3.15 million inbound visitors during the first 10 months of the year, according to official data from the National Centre for Statistics and Information (NCSI). The figures highlight sustained growth in cross-border travel, driven by strong regional connectivity, improved air access, and a growing global interest in Oman’s natural and cultural offerings.
UAE and India Remain Top Source Markets
Visitors from the United Arab Emirates topped the inbound list, reflecting Oman’s close geographic, economic, and cultural ties with its GCC neighbour. Indian travellers ranked second, underscoring India’s continued importance as a high-volume source market for leisure, business, and visiting friends and relatives (VFR) travel.
Other notable inbound markets included Yemen and Saudi Arabia, reinforcing Oman’s appeal within the Arabian Peninsula, while Germany emerged as a leading European source, pointing to rising long-haul demand from Europe—particularly for nature-based and experiential tourism.
Balanced Growth Across Regional and Long-Haul Markets
The diversity of visitor nationalities highlights Oman’s balanced tourism strategy, which targets short-haul GCC travellers alongside Asian and European markets. Improved flight connectivity through Muscat and Salalah, competitive airline capacity, and streamlined entry procedures have supported this mix, helping to reduce reliance on any single market.
Hotel Sector Shows Steady Performance
Oman’s three- to five-star hotel segment recorded an average occupancy rate of over 53%, welcoming nearly 1.9 million guests who generated close to 2.9 million hotel nights. These figures indicate consistent demand across the country’s established accommodation base, particularly during peak travel seasons.
Regional performance varied, with Muscat leading occupancy levels, followed by strong results in North Al Sharqiyah and North Al Batinah, while Dhofar maintained moderate occupancy outside its peak khareef season. The data reflects how tourism demand is spreading beyond the capital to secondary destinations.
Tourism Employment and Economic Impact
Employment in the hotel sector exceeded 11,000 workers, including a significant number of Omani nationals, reinforcing tourism’s role as a key contributor to job creation and economic diversification. The sector continues to support Oman’s long-term development goals by generating employment, stimulating local businesses, and attracting private investment.
Outlook: Positive Signals for Aviation and Tourism
With sustained inbound demand, expanding airline networks, and continued investment in tourism infrastructure, Oman’s outlook for the remainder of 2025 and beyond remains positive. The growing mix of GCC, Asian, and European visitors positions the Sultanate well to benefit from regional travel growth and rising interest in authentic, experience-led destinations.