Indonesia, the largest economy in Southeast Asia, recorded 12.76 million foreign tourist arrivals between January and October 2025, according to the Ministry of Tourism and Creative Economy (MoTCE). The figure represents a 10.32% year-on-year increase, indicating steady progress in the nation’s tourism rebound following the pandemic downturn.
In its latest outlook report, the ministry projected that international arrivals could reach 15.31 million by the end of 2025, continuing a positive annual growth trend since 2021. While the projected total remains slightly below the pre-pandemic peak of 16.1 million visitors in 2019, officials say the performance demonstrates Indonesia’s renewed global appeal and the strengthening of its tourism infrastructure.
Tourism Minister Widiyanti Putri Wardhana emphasized during a Jakarta press briefing that Indonesia is becoming “increasingly attractive and competitive” to global travelers. She attributed the growth to improved connectivity, enhanced hospitality standards, and the success of recent international promotions across key markets, The Jakarta Post reported.
Indonesia’s tourism recovery has been supported by the return of major travel source markets such as Malaysia, Singapore, Australia, China, and India, which collectively account for more than half of total foreign arrivals.
Since the government lifted most travel restrictions in 2022, the country has seen consistent double-digit growth in arrivals, aided by improved airline capacity, expanded visa-on-arrival privileges, and intensified destination marketing under the “Wonderful Indonesia” brand.
The government has also focused on developing “super-priority destinations” beyond Bali — including Lake Toba (North Sumatra), Borobudur (Central Java), Mandalika (Lombok), Labuan Bajo (Flores), and Likupang (North Sulawesi) — as part of its long-term goal to diversify tourism and attract more sustainable visitor segments.
Looking ahead, the MoTCE has identified 15 priority international markets for its 2025–2026 tourism strategy: Malaysia, Singapore, Australia, China, India, Japan, South Korea, the United Kingdom, Germany, France, Russia, the Netherlands, Saudi Arabia, the United Arab Emirates, and the United States. These markets were selected based on travel connectivity, visitor spending potential, and existing bilateral ties.
The ministry’s plan includes expanding international air routes in collaboration with Garuda Indonesia and foreign carriers, increasing participation in global travel fairs, and strengthening digital marketing efforts to boost awareness of Indonesia’s diverse destinations.
Wardhana added that the approach aims not only to increase tourist arrivals but also to enhance the quality of visits — encouraging higher spending per visitor, longer stays, and greater participation in cultural and eco-tourism programs.
Tourism remains a key pillar of Indonesia’s economic growth, contributing approximately 5% to national GDP and supporting over 12 million jobs across the country. The ministry expects foreign exchange earnings from tourism to surpass US$17 billion in 2025, driven by increased long-haul travel and rising demand for experiential tourism.
With improved global air connectivity, continued infrastructure development, and targeted digital campaigns, Indonesia aims to establish itself among the top three tourism destinations in Asia by 2026, building on its reputation for cultural diversity, natural attractions, and hospitality excellence.