Thailand’s standing as a world-class travel destination continues to strengthen, with the Tourism Authority of Thailand (TAT) announcing that the country has secured second place among the world’s top holiday destinations for 2026. Meanwhile, Bangkok has claimed the top spot as the most-booked city globally, according to the latest Ticket Collection 2026 report.
Drawing on booking data collected up to 8 January 2026, the report reveals a 37% year-on-year increase in travel reservations for the current year. Europe remains the leading source region, with 63% of total bookings, while Asia follows at 25% — a clear indication of growing appetite for destinations across the continent. Within this surge, Bangkok stands out as the single most-booked travel destination worldwide.
The results mark a sharp rise from last year, when Thailand ranked fifth among the top 10 global destinations and Bangkok placed second among major cities. The improved standings highlight both Thailand’s expanding influence in global travel and the country’s continuous success in attracting international visitors.
TAT Governor Thapanee Kiatphaibool said the achievement reflects the increasing confidence of travelers and the impact of Thailand’s strategy to promote quality-driven, sustainable tourism. “Thailand’s climb to second place, alongside Bangkok’s global leadership, underlines our commitment to offering diverse, meaningful, and memorable travel experiences that resonate strongly with visitors,” she said.
In addition to reaffirming Europe’s continued dominance in booking volume, the Ticket Collection 2026 report underscores a rising preference for Asian destinations. For Thailand, this translates into strong forward momentum, particularly across long-haul markets such as the Nordic region. It also reinforces Bangkok’s role as a premier global gateway, central to the country’s wider tourism ecosystem.
The findings are based on data from Ticket.se, the largest travel agency group in the Nordic region, which operates an integrated network across Scandinavia and Europe combining digital platforms with physical travel agencies.