The International Air Transport Association (IATA) has revealed key trends shaping the future of air travel in its 2025 Global Passenger Survey (GPS). The survey highlights growing reliance on mobile devices and accelerating adoption of biometric and digital identity solutions.
“Passengers want to manage travel the same way they manage other aspects of life—on smartphones and using digital ID,” said Nick Careen, IATA Senior Vice President of Operations, Safety and Security. “As digital processes expand from booking to baggage claim, travellers are sending a clear message: they like it and want more. Cybersecurity remains critical to building trust in these systems.”
Mobile Reliance Rising
Smartphones are becoming central to the passenger journey, from booking flights to managing payments, check-in, immigration, and boarding. Key trends include:
- Over half of travellers (54%) now prefer booking directly with airlines via mobile apps, while traditional websites dropped to 31% from 37% in 2024.
- Digital wallet use grew from 20% in 2024 to 28% in 2025, while instant payment options like IATA Pay increased to 8%.
- 78% of passengers want integrated mobile services combining digital wallets, passports, and loyalty cards.
- Use of electronic bag tags rose to 35%, allowing passengers to generate tags from their smartphones.
Biometric Adoption Accelerates
Biometric technology is expanding rapidly, with high passenger satisfaction:
- Half of passengers have used biometrics during their airport journey, up from 46% in 2024.
- Usage is most common at security (44%), exit immigration (41%), and entry immigration (35%).
- 85% of biometric users report satisfaction, and 74% are willing to share biometric data to skip showing passports or boarding passes.
- Privacy remains a concern, but 42% of hesitant passengers may reconsider if data protection is guaranteed.
Regional and Demographic Insights
- Africa: Prefers human interaction and booking via offices; highest satisfaction despite complex visa processes.
- Asia-Pacific: Most digitally savvy; frequent biometric users; highest satisfaction overall.
- Europe: Traditional and cautious; prefer websites and credit cards; least likely to use biometrics.
- North America: Convenience-focused; heavy website use; privacy concerns are strong.
- Latin America & Caribbean: Value personal service; slower adoption of biometrics but high satisfaction when used.
- Middle East: Loyalty-focused; digitally engaged; high use of digital wallets and smartphones; rank third in satisfaction globally.
Younger travellers (≤26 years) lead mobile and biometric adoption but are hardest to satisfy, demanding strong privacy assurances. Male travellers adopt digital tools faster than females, who tend to prioritize airline reputation and reliability.
The survey underscores a clear global shift toward mobile-enabled, biometric-driven travel experiences, with passengers seeking efficiency, convenience, and security across all stages of their journey.