British Airways Holidays has released its 2026 Travel Trends Report, produced in collaboration with travel forecasting agency Globetrender, outlining the destinations and behaviours expected to shape UK travel next year.
The report suggests wellness culture will continue to influence how people plan trips in 2026—ranging from “time-free” holidays that ditch strict schedules to travel experiences centred on self-acceptance and cognitive health. It also points to growing demand for immersive, screen-to-real-life theme parks, plus renewed interest in vintage and retro experiences.
Destinations seeing the biggest rise in interest for 2026
Based on British Airways Holidays package searches made on ba.com during 2025 for 2026 travel, the report lists these “rising star” destinations:
- Bermuda (+38%)
- St Kitts (+31%)
- Turks and Caicos (+22%)
- Grenada (+20%)
- Crete (+18%)
- Costa Rica (+15%)
- Nashville (+13%)
- Antigua (+8%)
Most searched BA Holidays destinations for 2026 travel
The top destinations customers searched most in 2025 for travel in 2026 were:
- New York
- Orlando
- Dubai
- Maldives
- Barbados
- Las Vegas
- Cancun
- St Lucia
- Dominican Republic
- Antigua
Six trends expected to define 2026 travel
Chronocations: A shift toward travelling in sync with personal body clocks rather than fixed schedules. The report says nearly one in five UK travellers (19%) already ignore the clock on holiday—eating, sleeping and exploring whenever it feels right.
Uninhibited Holidays: A move toward body-positivity and self-acceptance while travelling. Survey data cited in the report suggests some travellers feel more confident about what they wear abroad than at home, linking this trend to experiences such as sauna culture, Japan’s onsens and Turkey’s hammams.
Stream Parks: The next phase of theme-park travel, driven by streaming and gaming brands building immersive attractions. The report notes strong interest among travellers who want to step into worlds inspired by favourite shows or video games.
The Valueverse: Loyalty programmes evolving beyond upgrades, with points increasingly used for experiences as well as flights and seats. The report highlights rising engagement with loyalty schemes and a push for “smart luxury” even as household budgets remain under pressure.
Neurosurfing: A growing focus on cognitive wellbeing and high-impact relaxation—such as breathwork, meditation and dance-based experiences—reflecting an interest in mental balance that goes beyond passive “fly-and-flop” breaks.
Vintage Junkets: A comeback for retro shopping, nostalgia and pre-loved finds. The report links this to travellers seeking more authentic, less algorithm-driven experiences, with many associating vintage culture with deeper destination connection.
British Airways Holidays Managing Director Andrew Flintham said the findings reinforce how wellness and loyalty culture are influencing travel choices, while Globetrender founder Jenny Southan described holidays as becoming “spaces of transformation,” where travellers test new identities and restore mental balance.