Turkish Airlines (TK) is seriously evaluating the reintroduction of a premium economy cabin on long-haul routes, potentially marking the return of its former Comfort Class product after a 12-year hiatus. The decision comes as global demand grows for a middle-ground upgrade between standard economy and business class.
Turkish Airlines was an early adopter of the premium economy concept, launching its Comfort Class around 15 years ago on Boeing 777-300ER aircraft. The cabin featured wider recliner seats arranged in a 2-3-2 layout, offering more comfort than standard economy and at a lower price than business class. This move provided passengers with a cost-effective upgrade for long-haul travel.
However, in 2013, the airline discontinued Comfort Class, citing insufficient demand. Industry experts speculated that the real issue was internal competition—the cabin’s strong value proposition diverted passengers from higher-yielding business class seats, especially when business class fares were much higher.
Ahmet Bolat, Chairman of Turkish Airlines, explained in a 2024 interview with Skift that the discontinuation was also due to more accessible business class pricing, which lessened the demand for a separate premium economy product.
Since then, premium economy has become one of the fastest-growing cabin classes across the airline industry, with many carriers now using it as an effective way to upsell economy passengers without diluting business class demand.
Travelers who are restricted by corporate policies or personal budgets but still desire more space, improved dining, and a more refined onboard experience typically opt for premium economy, making it a highly profitable segment.
To gauge passenger interest, Turkish Airlines conducted a detailed survey in late 2025 among Miles&Smiles members, focusing on premium economy preferences. The survey explored aspects such as seat comfort, dining expectations, and willingness to pay more for premium seating on short, medium, and long-haul flights.
The results suggest that Turkish Airlines is actively exploring how a reimagined premium economy product could fit into its broader service offering.
While premium economy is already available on some Airbus A350-900 aircraft previously operated by Aeroflot, which Turkish Airlines now operates, fleet consistency remains a challenge.
During the Comfort Class era, only a small number of Boeing 777-300ERs featured premium economy, causing operational disruptions during aircraft swaps. A future rollout would likely require broader fleet integration to ensure a smoother experience and avoid passenger downgrades.
As Turkish Airlines continues to expand its ultra-long-haul network, including the possibility of nonstop flights to Australia, the need for a premium economy cabin becomes more pronounced. Long-duration flights naturally drive demand for a comfort-focused mid-tier product that can improve passenger satisfaction and revenue performance on long-haul routes.
Turkish Airlines appears to be revisiting premium economy as part of its evolving strategy for long-haul travel. With market trends, passenger feedback, and network expansion all pointing toward a strong business case for its return, the airline is well-positioned to bring back this popular product in the near future.