Emirates has renewed its long-standing naming sponsorship of the Defender of the America’s Cup, Emirates Team New Zealand, extending one of the most enduring and iconic partnerships in international sailing through the Louis Vuitton 38th America’s Cup and all associated preliminary regattas.
First established in 2004, the partnership now spans more than two decades of elite competition, innovation and shared success. Most recently, Emirates Team New Zealand claimed victory at the 2024 America’s Cup in Barcelona, lifting the Auld Mug for an unprecedented third consecutive time — a historic milestone never before achieved in the competition’s history.
Under the renewed agreement, Emirates will continue as Lead Sponsor of Emirates Team New Zealand, retaining naming rights alongside its designation as the team’s Official Airline and Carrier.
The sponsorship delivers extensive global brand exposure, including prominent placement on the mainsail and hull of the team’s AC75 yachts, as well as on defence chase boats, tenders, team bases and crew uniforms. Emirates’ branding will also feature across Emirates Team New Zealand’s digital and social platforms, live events, official communications and international broadcast coverage.
As Defender of the Louis Vuitton 38th America’s Cup, set to be held in Naples in 2027, Emirates Team New Zealand’s recent success provides a powerful platform for Emirates’ continued involvement, reinforcing a shared legacy of leadership, technical excellence and sustained performance at the pinnacle of world sailing.
This fifth renewal of the naming sponsorship reflects the strength and long-term value of the partnership, founded on a mutual commitment to excellence and innovation. Over the years, the collaboration has driven advancements in high-performance yacht design and foiling technology, closely aligned with Emirates’ leadership in aviation, global connectivity and customer experience.
Sir Tim Clark, President of Emirates Airline, said the longevity of the partnership speaks to its shared values. He noted that when the naming sponsorship was first agreed in Auckland in 2004, few could have anticipated it would still be thriving more than 20 years later.
He added that Emirates Team New Zealand’s historic third consecutive America’s Cup victory exemplifies an uncompromising pursuit of excellence — a philosophy Emirates proudly shares — and expressed pride in continuing the journey as the team prepares for the next regattas and the 38th America’s Cup in Naples.
Emirates Team New Zealand Chief Executive Grant Dalton welcomed the renewal, highlighting Emirates’ unwavering support since 2004 through both victories and challenges. He said the continued partnership provides strong confidence as the team undertakes the responsibility of defending the America’s Cup, noting the scale of the challenge ahead and the team’s clear focus on performing at the highest level.
The Louis Vuitton 38th America’s Cup will see all teams compete in AC75 America’s Cup class yachts. The Louis Vuitton Cup, serving as the Challenger Selection Series, will determine which challenger earns the right to face Emirates Team New Zealand in the America’s Cup Match. Further details on the event schedule and venues will be announced in due course.
The renewal also reinforces Emirates’ long-term commitment to New Zealand. The airline commenced services to the country in 2003 and today operates daily A380 flights to Auckland, in addition to services to Christchurch via Sydney. Emirates also operates A380 services across the Tasman, offering customers the opportunity to experience its flagship four-class double-decker aircraft between New Zealand and Australia.
Beyond its partnership with Emirates Team New Zealand, Emirates continues to play a significant role in supporting the global growth of sailing through high-profile collaborations, including the Emirates Great Britain SailGP Team and major international regattas such as the Louis Vuitton Trophy in Dubai, helping to expand the sport’s reach to audiences worldwide.