As part of its 80th anniversary celebrations, Cathay has unveiled a host of new community partnerships and initiatives designed to empower young people and strengthen its social impact across Hong Kong. The announcement coincided with the first two Aviation Explorer Days of the year — part of Cathay’s flagship youth development programme, I Can Fly.
Reaffirming its long-standing connection with the city it calls home, Cathay aims to positively impact 80,000 lives in 2026 through an expanded portfolio of programmes focused on youth empowerment, sports, and arts and culture.
Two new collaborations — with Rugby For Good and HandsOn Hong Kong — were officially announced during a launch ceremony hosted by Lavinia Lau, Cathay’s Chief Customer and Commercial Officer. The event was graced by Edward To, Hong Kong SAR’s Director of Social Welfare, as Guest of Honour, alongside representatives from several non-profit organisations.
Mr To praised Cathay’s enduring dedication to corporate citizenship, noting its ongoing contributions to community development, environmental stewardship, and youth engagement. “As Hong Kong’s home carrier, Cathay has been steadfast in giving back to society.
Its continued support of the Strive and Rise Programme has provided thousands of young people with meaningful exposure to the aviation world,” he said. “With this new slate of initiatives, Cathay will continue to inspire the next generation with opportunities to learn, discover, and grow.”
Lau reaffirmed the airline’s commitment to creating lasting social value as it commemorates eight decades of growth alongside Hong Kong. “For 80 years, Cathay has shared an incredible journey with our city — facing challenges, embracing change, and moving forward together,” she said.
“Through partnerships such as Rugby For Good and HandsOn Hong Kong, we aim to empower individuals and create sustainable impact. Our goal this year is to uplift 80,000 lives — continuing our mission of moving people forward in life.”
Under the new Cathay GET, SET, MOVE programme developed with Rugby For Good, the airline will engage primary and secondary school students through rugby-inspired activities designed to promote both physical fitness and emotional wellbeing. Meanwhile, the partnership with HandsOn Hong Kong will enhance volunteer opportunities throughout the city, mobilising Cathay employees and community members to support local charities year-round.
The celebratory event also marked the official launch of the I Can Fly 2026 programme, which continues to inspire young minds through aviation-themed learning experiences. Over the weekend, about 800 students participated in Aviation Explorer Days at Cathay City, guided by more than 50 company volunteers. Participants interacted with pilots, cabin crew, and other aviation professionals, gaining firsthand exposure to potential career paths within the industry.
Throughout the year, Cathay will host several I Can Fly events under the themes of Education, Discovery, and Exploration. These include three additional Aviation Explorer Day weekends, the I Can Fly Youth Academy in the summer — featuring immersive programmes in Hong Kong, Mainland China, and Adelaide — and the Discovery Flight in September, which will coincide with Cathay’s 80th birthday celebrations.
Since its inception in 2003, the I Can Fly programme has nurtured more than 4,400 graduates, many of whom have pursued careers in aviation — underscoring the airline’s continued role in shaping future generations.